Shay Punter


An Expert Guide on How to Speed Up WordPress Site

November 29, 2023

An Expert Guide on How to Speed Up WordPress Site featured image

In the digital age, speed is synonymous with success, especially when it comes to your WordPress website. A sluggish site can deter visitors, reduce conversions, and impact your search engine ranking. Fortunately, there are actionable steps you can take today to supercharge your website’s performance. This guide will dive into the essentials of how to speed up WordPress, ensuring your site not only meets but exceeds modern speed standards.

Speed up WordPress site by using different hosting provider

Evaluate Web Hosting Performance

The Foundation of Speed – Your Hosting Provider

When considering how to speed up WordPress, your first checkpoint should be the web hosting service. Not all hosting is created equal, and a subpar host can cripple your website’s speed.

  • Assess Current Hosting Plan: Look at your current hosting plan’s resources and compare them to your website’s requirements. Upgrading to a higher-tier plan or switching to a managed WordPress hosting may yield immediate speed improvements.
  • Consider Server Location: The geographic location of your server can affect load times. Choose a host with servers near your primary audience to decrease latency.

Choosing the Right Host for WordPress

  • Managed WordPress Hosting: Managed services offer optimized server configurations for WordPress. These hosts frequently include caching, security enhancements, and better support specifically tailored for the WordPress ecosystem.
  • Scalable Resources: As your website grows, so do its resource demands. Opt for a host that offers seamless scalability to accommodate traffic spikes without compromising speed.

We recommend WPEngine & Kinsta for high performance WordPress Hosting.

Optimize Images and Media

Reducing Load Time with Optimized Images

Images often account for most of the downloaded bytes on a page. Optimizing images can significantly speed up WordPress.

  • Compress Images: Use plugins or online tools to reduce image file sizes without sacrificing quality. We recommend Smush or Imagify
  • Adopt Next-Gen Formats: Modern formats like WebP offer better compression and quality than traditional JPEG or PNG files. Plugins like Smush and Imagify enable you to serve images in WebP seamlessly.

Efficient Media Management for Faster Load Times

  • Lazy Loading: Implement lazy loading to delay loading images and videos until they’re actually needed as the user scrolls down the page.
  • Content Delivery Network (CDN): Utilize a CDN to serve images and media files from servers close to your users, reducing load times dramatically.

Leverage Caching

The Impact of Caching on WordPress Speed

Caching is about storing parts of your site so they only need to load once for your visitors.

  • Caching Plugins: Tools like W3 Total Cache or WP Rocket can be invaluable in setting up page caching, browser caching, and object caching.

Advanced Caching Strategies

  • Database Caching: Fine-tuning database caching can help speed up WordPress by reducing the time spent on retrieving information from the database.
  • Opcode Caching: By using opcode caching, you can compile PHP code and store it for future requests, which improves response times.

Speed Up WordPress website by using an optimised theme

Streamline WordPress Themes and Plugins

Theme Selection and Customization

Themes can have a significant impact on your site’s speed. Select a lightweight, optimized theme and avoid overloading it with excessive customizations.

  • Performant themes: Focus on themes that emphazise performance and good web vital scores
  • Clean, Streamlined code: Also focus on themes that emphazise clean and well written code

Plugin Performance and Minimalism

  • Audit Your Plugins: Regularly review your plugin list and deactivate or delete any that aren’t essential or used.
  • Quality Over Quantity: Only use well-coded plugins that are necessary for functionality, decreasing the potential bloat and slowing down your WordPress site.
  • Custom: If you cannot find well-coded plugin for your purpose, consider having a custom plugin made that is performant and provides exactly what you need


Optimize Background Processes and Databases

Background Process Optimization

WordPress runs several background tasks, like scheduled posts, backups, and search engine pings.


Plugins such as WPRocket allow you to modify the processes and how often and how long they can run for

Database Optimization for Speed

  • Clean Your Database: Use a plugin to periodically clean out old revisions, spam comments, and transient options.


Optimize Your WordPress Site with Expertise: Don’t let a slow WordPress site hinder your business. Subscribe to our monthly development service, and we’ll ensure your site is performing at its best.



Speeding up WordPress is not an overnight miracle but an ongoing commitment to performance optimization. With the right hosting, image optimization, caching strategies, streamlined themes and plugins, and efficient management of background processes and databases, your site can load at lightning speeds.

By following this comprehensive guide, you’re now equipped with the knowledge to enhance your user experience, SEO rankings, and ultimately, your site’s success. Remember, continual improvement is key, and keeping pace with technology advancements will maintain your website’s performance edge.

Ready to elevate your online presence?